Goals and Audiences

Goals

  • Spend less money without sacrificing quality
  • Purposefully unique
  • Strong organization
  • Logical and clear caption conventions
  • Uncoated paper
  • Both beautiful and functional
  • Doesn’t try too hard
  • Purposeful color usage

Audiences

  • Current students
  • Potential students
  • Internal audience (President, provosts, deans, and VAC director)
  • Local artists
  • Community at large
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