Pr 01 • Design Concepts

Over the next several weeks, assemble and sketch your design concept for 340 High Street. Consider the binding and materials—provide examples as needed in order to communicate your idea to the class. Create a mood board for the project. (Here is some pinterest inspiration to help you get started.)

Consider the following content when working on your idea:

  • Front and back cover
  • Two page spread layout with student art work and caption conventions
  • Section intros
  • About the VAC content
  • Thank you section
  • Title page
  • Colophon
  • Index
  • Materials (paper, etc)
  • Binding
  • Digital component (if relevant to your concept)

Some inspiration for your sketching
Massimo Vignelli
The iconic designer explains his approach to page layout.


Due: class 7 • W 9/13


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